Notes & Essays
Writing
Notes from the work: what small businesses rarely get told about their websites and how they get found, plus the tools we build and how the agency runs. Published when there's something to say.
Introducing RankRecon: A SERP analysis tool that runs locally in your browser
A browser extension that turns any Google SERP into a dataset, a structural read of who is winning and why, and an AI-ready brief. No server, no account, nothing leaves your machine.
AI can tag your whole content archive in an afternoon. That's where the trouble starts.
Tagging one article looks like magic. Tagging a hundred thousand is anything but.
People think websites don't matter. They do.
The reasons to skip a website are all fair. They all lead to the same mistake.
Anyone can build a website now. That was never the hard part.
Squarespace sold you the canvas and called it the painting.
Solving the hard part: what a website actually needs in 2026
Forget the ten-point checklist. Watch one real visitor decide, and you'll see what a site needs.