Notes & Essays
Writing
Notes from the work: what small businesses rarely get told about their websites and how they get found, plus the tools we build and how the agency runs. Published when there's something to say.
People think websites don't matter. They do.
The reasons to skip a website are all fair. They all lead to the same mistake.
Anyone can build a website now. That was never the hard part.
Squarespace sold you the canvas and called it the painting.
Solving the hard part: what a website actually needs in 2026
Forget the ten-point checklist. Watch one real visitor decide, and you'll see what a site needs.